James Pomerantz, Home Gym – USA

James wasn’t a working coach when he first decided to add a gym to his home. As a dad with an active family — a wife and two children playing competitive sports — a home renovation, following water damage, presented the perfect opportunity to create a dedicated training space.

He wanted a gym that could accommodate his family’s diverse needs, teaching his children the fundamentals of strength training while future-proofing the equipment for whatever their training needs might become. Low-maintenance, high-quality free weights and cable systems were a priority.

Knowing the scale of what he wanted to build, he spent considerable time researching his options. As a fan of Olympic Weightlifting, he knew of Eleiko’s reputation but had never used the equipment. Starting with a bar and Prestera squat rack, he was immediately impressed:

“Everything functioned, but it all functioned beautifully. The equipment didn’t just feel manufactured, it felt designed.”

Eleiko helped bring James’ vision to life with a complete home strength solution, including a Prestera Half Rack, Dual Adjustable Cable Pulley, benches, Evo Fixed Dumbbells and storage, and IWF bar and plates.

James also reflects on working with Eleiko beyond just the equipment:

“My decision to go with Eleiko wasn’t just about the products — it was about the people. Every interaction reflected the values they talk about on their website: ‘let’s set the bar high, be kind and do more of what makes us stronger.’ From helping with the layout and advising on appropriate equipment selection, to making shipping and installation seamless, the Eleiko team made the whole process feel effortless.”

He also notes the importance of how the space looks and feels within his home:

“I really appreciate that even though the equipment is commercial-grade, there’s a refined Scandinavian Eleiko aesthetic. Some of the pieces look nicer than some of my living room furniture.”

Over time, the home gym has served a wide range of users. James now coaches clients from children stepping into a gym for the first time, to professional athletes accustomed to world-class facilities, and seniors returning to training after decades away. The equipment has received nothing but the highest praise from everyone who has used it.

Reflecting on the process, James notes one small regret:

“All that said, as much as I love my gym and everything in it, I do have one regret…not committing more space to it during our renovation.”