Rock the Block

Season six of HGTV’s Rock the Block ended with a landmark win for the veteran team of celebrated designers Michel Smith Boyd and Windy City Rehab host Alison Victoria.

Michel made history as the only two-time winner in the show’s history, with Alison marking her third appearance on the series. Their winning home stood out for its elevated design and thoughtful functionality — including a refined, high-performance home gym outfitted with Eleiko equipment.

A Competitive Edge in Design

In this high-pressure renovation battle, teams of HGTV designers transform blank-slate houses on the same block, each aiming to add the most appraised value. The team with the biggest gain takes the win.

Season six, which took place in Utah, raised the bar with a new twist: seasoned Rock the Block veterans face off against fresh-faced rookies to the competition show. Michel and Alison’s experience paid off — and they brought Eleiko into the mix to deliver a home gym that performs as beautifully as it looks.

Strength in Style

Michel and Alison selected Eleiko to bring their vision for a premium home gym to life — one that delivered world-class functionality without compromising the style and flow of their home.

Eleiko’s Swedish design philosophy and honest material choices, characterised by clean lines, purposeful details, and the kind of craftsmanship that highlights the integrity of the materials and ensures lasting performance, were a natural fit for the team's Refined Rustic design approach.

The Winning Setup

The finished space featured a thoughtfully curated mix of high-performance Eleiko equipment including a Prestera Half Rack with integrated storage, an adjustable bench, Sport Training Plates, competition kettlebells, and our award-winning Evo Dumbbells.

Designed with intention and built to perform, the gym supports serious strength training while complementing the home’s Refined Rustic aesthetic.

As Michel shared: “You were a pleasure to work with — and I LOVE the equipment.”

Strength for Every Space

This project reflects Eleiko’s growing presence in the residential strength space. Eleiko equipment has been trusted by elite competitions and training facilities worldwide for decades, and we’re now increasingly supporting home users who want the same level of performance, quality, and design — from the comfort of their own home.

Gym Design Services

Our team has the tools and expertise to develop efficient, functional, and inspiring home gyms — spaces that align perfectly with your fitness goals and lifestyle. We offer complimentary consultations for residential projects. Click to book a meeting with one of our strength experts.

About Eleiko

Headquartered in Halmstad, Sweden, Eleiko designs and manufactures premium strength equipment for the world’s leading competitions, gyms, and lifters. Since 1957, we’ve built a legacy of quality, performance, and craftsmanship — with one goal: to help make people stronger for better performance in sport and in life.

How to Watch Rock the Block

Rock the Block Season 6 premiered on Monday, April 14. Episodes are available to stream on Max and Discovery+ starting April 15.