Wellfit Parnters with Eleiko for the Ultimate Lifting Experience

Why did Wellfit choose Eleiko?

Wellfit is a world-class physical and virtual club dedicated to sports, health, and fitness. We embody the principle of active living; through access to World-class programs, information, equipment, and technologies, our goal is to foster a healthy and vital lifestyle for our members.

So, when choosing the perfect partner for our Olympic weightlifting area — which includes 16 platforms, each with its own fully-loaded lifting station — Eleiko was a clear choice. Capable of giving our members an Olympic grade lifting area loaded with flexibility, allowing them to train how they want for an active life.

With each of our stations including its own Eleiko Olympic training bars, plates, collars, adjustable benches, kettlebells, and dumbbells, the space is also a huge visual statement for our brand. Eleiko plays a big part in this, being both the best in the market and synonymous with Olympic lifting. The space they have created for us fits perfectly with Wellfit overall aesthetic design and has fast become one of our most popular workout areas in the club.

What does the future hold for our partnership with Eleiko?

We shaped our strategy on our understanding of the Wellfit community — how they engage with and consume our offering. And based on the initial feedback, we’re hugely excited about the future of Wellfit and our partnership with Eleiko.

We see the partnership going from strength to strength as we inspire, motivate, and nurture our communities. And having just opened our second flagship location in Meydan, Dubai, we are looking forward to building on our partnership to give our members access to the best-in-class Olympic weightlifting facilities available anywhere.