Well-Come Fitness, Denmark
Transforming a premium gym into a benchmark for innovation and excellence in strength training.
Well-Come Fitness set out to become one of the world’s most exclusive membership gyms by maintaining the highest standards in every aspect of their operation—from training programs to member experience.
A key objective for Well-Come was to modernize their strength space, attracting a younger, dynamic audience while reinforcing their premium, professional image. They envisioned a seamless blend of aesthetic appeal, superior performance, and sustainability—all while optimizing their facility’s footprint to ensure maximum impact.
“Eleiko was the natural choice for us, given the synergy between our brands and our shared commitment to excellence and sustainability. Their equipment has enhanced both the functionality and aesthetics of our gym, transforming how members and trainers engage with the space. Since the upgrades, we’ve experienced a notable increase in memberships and received overwhelmingly positive feedback, particularly about the revitalized strength and functional areas.”
Eleiko delivered a complete strength solution that extended beyond premium equipment to encompass a comprehensive redesign of Well-Come’s training environment. Prestera Cable stations were installed to expand the gym’s offerings, and three Eleiko Half Racks paired with SVR platforms transformed the facility into a noise-reduced, versatile training hub.
The CrossFit room went under a significant re-design and together, we came up with a solution which both resulted in more floor space when going from a floor mounted rig to 3 different wall mounted rigs, also giving coaches more overview during classes. The wall was decorated with Eleiko branded enlightened wall posters.
These upgrades empowered trainers with greater flexibility and introduced members to advanced training opportunities—all in a premium setting designed to optimize functionality and reduce disruption.
Beyond the equipment upgrades, Eleiko worked closely with Well-Come to integrate tailored branding throughout the facility. This collaboration included digital storytelling on strategically placed signage, Eleiko-themed interior designs, and signature lighting that enhanced the atmosphere and reinforced Well-Come’s premium identity. The thoughtful blend of storytelling and design created a visually cohesive and inspiring space, elevating the overall member experience.
Since the transformation, Well-Come has not only elevated its reputation as a high-end fitness destination but also seen measurable success, with an increase in memberships and consistent positive feedback, particularly around the revitalized strength and functional areas.