Magnus Nyberg joins Eleiko USA as President

Eleiko, a leading supplier of strength equipment, is pleased to announce Magnus Nyberg as President of Eleiko USA. He joins the US team after almost ten years at Eleiko HQ in Sweden, holding several notable roles, including his most recent being Global Head of Product Range & Supply.

“Since establishing Eleiko USA in 2010, we have seen tremendous growth in the US market, which has become one of the largest for Eleiko in the last few years,” says Erik Blomberg, CEO at Eleiko. “Magnus joins the US at an important time; he will be instrumental in furthering our business strategy, while maintaining relationships that have been a cornerstone of our US business.”

Magnus began his career at Eleiko in 2013 joining the International Sales team and continued to grow in the company, joining the Purchasing team as Purchasing Manager in 2016 and eventually becoming Global Head of Product Range and Supply in 2018. Magnus serves on both the Eleiko Group Management team and Product Council.

“We are very excited Magnus has agreed to move his family from Sweden to Texas to join Eleiko USA as President and build on our continued success in the US,” says Rickard Blomberg, who has held the President position for Eleiko USA for the past thirteen years. “With Magnus joining our team, it allows me to focus on specific business development projects and maintain an advisory role.”

“I am really excited to assume the role of President of Eleiko USA and relocate to Austin, Texas together with my family,” says Magnus Nyberg, President at Eleiko USA. “Being able to continue to strengthen our US business, while being in our new Headquarters in Austin is an exciting task. I am eager to begin connecting with our customers and excited to share how Eleiko can support their strength training needs.”

Press Contact: Alexandra Chavez
Marketing
alexandra.chavez@eleiko.com