La Salle De Sport, Paris

La Salle De Sport is a unique boutique gym that offers a wide range of fitness and sports activities in an exceptional Art Nouveau building in the heart of Paris, which provides a unique and inspiring atmosphere for its members. La Salle De Sport also strongly focuses on building community, and its members are encouraged to support and motivate each other.

The gym spans over 1700m² and offers an authentic and innovative approach to sports practice and training. Dedicated to all fitness and sports enthusiasts in search of a unique experience, personalized guidance, and support, this sports hub combines:

• A fitness center with five areas of expertise offering 100% coached classes: Crossfit, Boxing, Cycling, Yoga/Pilates, and Running.

• A "recovery" space: massages, naturopathy, osteopathy, chiropractic, and more.

• A specialized multibrand concept store with the best fitness/training equipment (shoes, apparel, accessories, and gear). This store is designed as a true laboratory and media space for product launches, testing innovative technologies, and 360° brand activations throughout the year.

• A social club, an event venue with dining options (food & drinks) and work areas with soundproof booths.

With over 30 disciplines within its five areas of expertise and exclusive signature classes, La Salle De Sport offers its members personalized training plans and unique sports experience in small groups, thanks to the expertise and quality instruction of its fifty coaches, all of whom are state-certified, physical trainers, or high-level athletes. The concept creates a community of enthusiasts supporting and progressing together. More than just a club, La Salle De Sport is a true living space.

Sandrine Retailleau, the founder of La Salle De Sport, collaborated with Eleiko during her tenure as Director for Reebok France. She set out to curate the most premium Cross Training brands for this project and was drawn to Eleiko’s story, history, and values. Being familiar with our product, quality, and approach to working on large projects, she recognized the marketing value that Eleiko could provide.

We assisted Sandrine with all aspects of the project, starting with conducting acoustic tests and providing advice and support on how to optimize the space and mitigate challenges from noise and vibration. This is essential because the building is in the heart of Paris, surrounded by neighbouring businesses and residential areas. We delivered a 3D plan which included a complete Cross Training area, navigating space considerations including varying roof heights and training access. We created three rigs, ranging from one that allows for pull-ups to a smaller rig specifically designed for ring muscle-ups, conveniently located in front of the elevator. We also provided all the weightlifting equipment, including IWF barbells and plates.

The strength of the partnership with La Salle De Sport is rooted in strong collaboration encompassing high-quality equipment, expert advice, and marketing support. Together, we helped bring La Salle De Sport’s vision to life – a differentiated, unique and inspiring atmosphere, with a strong focus on community, and a wide range of fitness and sports activities.

“We chose Eleiko not only for the credibility and technical expertise of their products, but also for the quality of their support. We worked closely together to design the layout and equipment for our CrossFit Madeleine box within La Salle De Sport. We were fully satisfied with the execution and responsiveness of the team, despite complex specifications and a tight timeline. Our members are delighted with the layout and equipment, which contribute to the high quality of the sports experience. Our close collaboration with Eleiko even extends to organizing sports challenges in partnership” - Sandrine Retailleau, Director of La Salle de Sport, Paris