Eleiko Renews Partnership with International Weightlifting Federation Through 2028
Building on decades of collaboration, this agreement reinforces Eleiko’s commitment to the growth and development of weightlifting worldwide.
Halmstad, Sweden – Eleiko, a global leader in premium strength equipment, is pleased to announce the renewal of its long-standing partnership with the International Weightlifting Federation (IWF), extending its role as an Official Barbell Supplier through the 2025–2028 Olympic cycle.
Building on decades of collaboration, the renewed agreement reinforces Eleiko’s commitment to the growth and development of weightlifting worldwide. As an Official Barbell Supplier under a Tier 1 agreement, Eleiko will continue to provide equipment for the sport’s most prestigious events — including the Olympic Games, Youth Olympic Games, qualification events, IWF World Championships, Grand Prix events, and other IWF-sanctioned competitions.
This new phase of the partnership includes certification for an expanded range of Eleiko products, including, barbells, competition plates, collars, platforms, plate racks, magnesia containers, barbell lifters, safety barriers, and squat stands — all designed to deliver the precision, performance, and reliability lifters expect at the highest level.
“We are proud to expand our collaboration with the IWF and to contribute more to the growth of the sport,” said Erik Blomberg, Eleiko CEO. “This agreement deepens our support for the global weightlifting community and reflects our shared commitment to develop weightlifting into a truly leading strength sport worldwide.”
Beyond equipment supply, Eleiko is working closely with the IWF on broader initiatives, including support for refugee athletes, sustainability efforts, gender equity, and good governance — areas that reflect Eleiko’s values and mission to build a stronger world.
Commenting on the renewed partnership, IWF President Mohammed Jalood said, “Eleiko has been a trusted partner of the IWF for many years. Their commitment to quality and the athlete experience continues to elevate our events and support the global development of weightlifting.”
Eleiko Group AB
Eleiko works to make people stronger, so they can perform better – in sport and in life. Since 1957, Eleiko has been a global leader in weightlifting, powerlifting, strength and conditioning. Uniquely certified by the IWF, IPF, and Para Powerlifting federations, Eleiko products have been delivered to more than 180 countries and featured in countless elite competitions. Over 1,000 world records have been set with an Eleiko barbell. Headquartered in Halmstad, Sweden, Eleiko employs 200 people worldwide and leads the industry through innovation, quality, and education.