Eleiko receives Precor Award for the Nordic Summit Marketing Campaign
Eleiko has been recognized for excellence in collaboration and customer experience.
Eleiko, a leading strength equipment manufacturer, has been recognized by Precor for The Nordic Summit, a collaborative event that received the award for Best Marketing Campaign in recognition of its execution, collaboration, and customer impact.
The Nordic Summit, hosted at Eleiko Headquarters in Halmstad, Sweden, brought together key customers, partners, and industry professionals for a two-day program combining training, education, product experience, and networking. Held on December 9–10, the event featured presentations, panel discussions, hands-on training sessions, and opportunities to connect across the industry.
The summit opened with remarks from Eleiko CEO Erik Blomberg and Precor Partner Manager Tracy McCurtin, setting the tone for a program focused on shared values of performance, innovation, and customer experience.
Across both days, attendees experienced a carefully curated agenda that blended strategic insight with practical application, supported by training sessions at the Eleiko Sports Center and evening hospitality at ProfilHotels Halmstad Plaza.
The award recognizes the strength of the campaign execution, as well as the close collaboration between Eleiko and Precor teams throughout planning, delivery, and post-event communications.
Commenting on the campaign, Precor highlighted the impact of the event:
“The trifecta of Eleiko, Precor and our customers made the event feel very special. These two brands resonate and deliver best in class for our customers, and this event was a wonderful demonstration of this shared belief.” — Tracy McCurtin, Partner Manager EMEA, Precor
Receiving the award, Eleiko reflected on the significance of the recognition:
“We are honored to receive this award from Precor. The Nordic Summit was a true collaboration from start to finish, and it reflects the strength of our partnership and shared commitment to delivering exceptional experiences for our customers.” — Johan Arnerlind, Regional Director Nordics, Eleiko Group AB
The Nordic Summit reflects Eleiko’s ongoing commitment to creating meaningful industry experiences that bring together education, innovation, and collaboration within the global strength and fitness community.
About Precor
Headquartered in Woodinville, WA, Precor has been a pioneer in delivering trusted, precision quality fitness and wellness solutions for commercial customers and exercisers for over 40 years. Trusted by thousands of fitness facilities across more than 100 countries, Precor provides a broad range of products and services including cardio, strength, functional fitness, group training, connected solutions, and wellness products.
About Eleiko
Since 1957, Eleiko has been a global leader in strength equipment. Headquartered in Halmstad, Sweden, Eleiko designs and manufactures precision-crafted equipment used in weightlifting, powerlifting, and strength and conditioning, trusted by top competitions, training facilities, and gyms in over 180 countries. Eleiko is certified by the IWF, IPF, and WPPO, with equipment used at six Olympic and Paralympic Games and more than 1,000 world records set with Eleiko bars.