Eleiko Partners with Les Deux
Eleiko partners with Les Deux to equip new corporate gym and HQ.
Eleiko, a world leader in precision crafted strength equipment, partners with premium apparel company Les Deux to design and equip a corporate gym in Les Deux’ new headquarters in Copenhagen, Denmark.
As a nod to their Scandinavian heritage, the new Les Deux headquarters will feature a clean and luxurious aesthetic, combined with a minimalistic design philosophy. By partnering with Eleiko to equip the corporate gym, the whole HQ will be filled with Nordic design, in everything from furniture, sound and training equipment. The company plans to move into their new headquarters in late 2021.
“We have chosen to partner up with Eleiko to equip our company gym because we believe that the right equipment can cultivate a better mindset. A healthy workplace is often a more dynamic place. A place where people a more open to changes and new directions. For us, it is paramount to collaborate with companies who share our values and view upon the world, and Eleiko is exactly that. With a driven ambition and a commitment to a more sustainable future, there is no doubt, why Eleiko is among the industry leaders in performance equipment,” says Mathias Halvgaard Jensen, Creative Director at Les Deux.
Johan Arnerlind, Country Manager Sweden at Eleiko, comments:
“Eleiko and Les Deux share a commitment to sustainability, innovation and Nordic design – important company values that guide our decisions, making this partnership with Les Deux a natural choice. A training space is an essential part of the modern workplace, and we are happy to help Les Deux achieve their vision for their new headquarters with a corporate gym that allows the Les Deux community to access the ultimate lifting experience through award-winning strength products. The new fashion headquarters in Copenhagen are the perfect canvas for our equipment, and we look forward to seeing this space come to life.”
Since 1957, Eleiko has created strength products that push the boundaries of performance and set new standards in quality and durability. In 2021, the Eleiko Öppen Collars, an innovative take on a weightlifting staple, were awarded the Red Dot Award and iF Design Award 2021, two of the world’s most important design prizes and internationally recognized seals of quality. Design, production, and testing is done at Eleiko’s headquarters in Halmstad, Sweden.
About Eleiko
At Eleiko, we work to make people stronger, so they can perform better – in sports and in life. For over 60 years, Eleiko has been a worldwide leader in international weightlifting, powerlifting and strength & conditioning communities. Eleiko is uniquely certified by the IWF, IPF and Para-Powerlifting federations. Our products have been delivered to more than 180 countries and are often seen at the world’s largest championships and in the most respected strength training facilities. More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength.