Eleiko Partners With Direct Fitness Solutions

AUSTIN, TX – [May 23 2024] Eleiko, a world-leader in strength and conditioning equipment, is pleased to announce a strategic partnership with Direct Fitness Solutions (DFS), the premier distributor and service provider for commercial fitness equipment in the Midwest. This alliance signifies a pivotal step in Eleiko's expansion strategy in the United States, positioning DFS as a key player in Eleiko's network of authorized distributors for its premium product range.

Through this partnership, Eleiko and DFS are set to enhance the availability of elite strength training equipment to a diverse clientele, including the residential, corporate, and hospitality sectors, as well as educational institutions across Illinois, Michigan, Wisconsin, Indiana, Ohio, Kentucky, and Tennessee. Eleiko's equipment, known for its superior quality and innovative design, will now be more accessible to those with a passion for strength training.

Magnus Nyberg, President of Eleiko Sport - US, expressed enthusiasm about the collaboration, stating, "Our partnership with DFS is a reflection of shared values and ambitions. Like Eleiko, DFS is committed to delivering exceptional quality and customer service. Their proficiency in the fitness equipment distribution sector and dedication to client satisfaction are invaluable to our efforts to expand our footprint in the U.S. market."

"Partnering with Eleiko, a brand synonymous with excellence in strength training, aligns perfectly with our mission to deliver the best fitness solutions to our clients," said Tim Green, President of Direct Fitness Solutions. "This partnership not only enhances our product offering but also reinforces our commitment to promoting health and fitness across the Midwest. We are excited to be part of Eleiko's journey in the U.S. and look forward to a successful collaboration that benefits our customers and the broader fitness community."

This collaboration is expected to bolster Eleiko's presence in the US, ensuring that fitness enthusiasts nationwide have access to the brand's acclaimed equipment and training resources. The partnership epitomizes Eleiko's dedication to innovation, excellence in fitness solutions, and fostering a culture of health and peak performance within the fitness community.

Eleiko continues to pioneer advancements in the fitness industry, offering high-quality, premium products, and forging strategic partnerships to enhance its global reach.

Distributors interested in partnering with Eleiko are invited to explore collaboration opportunities through the company's website. For detailed information on becoming an Eleiko Distributor, visit www.eleiko.com/distribution. Discover more about Eleiko and its premium strength and conditioning equipment at www.eleiko.com.