Masters Weightlifting
A look at why you should be looking to attract older weightlifters and how you adjust coaching and programming to retain them.
While most people peak in terms of weightlifting potential in their twenties, there is a thriving competitive scene for those aged thirty-five and above – known as masters lifters.
Catering to masters weightlifters, whether they are novices or international competitors, can help you to grow your membership with a type of member who are especially valuable to a gym or club. In this paper, we will look at why you should be looking to attract older weightlifters and how you will need to adjust coaching and programming to retain them.
After reading this paper, you should be ready to start building a masters section in your club.