Eleiko expands leadership team with key appointments
Sabina Lindén joins as Chief Human Resource Officer and Daniel Åhman appointed Head of Product Management.
Halmstad, Sweden — Eleiko Group, a global leader in strength equipment, announces two strategic leadership appointments that reinforce the company’s continued growth, innovation, and long-term commitment to its people. Sabina Lindén joins Eleiko as Chief Human Resource Officer, and Daniel Åhman has been appointed Head of Product Management.
Eleiko welcomes Sabina Lindén as Chief Human Resource Officer, further strengthening the company’s leadership as part of its long-term growth strategy. Sabina brings over 20 years of senior HR leadership experience, most recently from Unident, and previously from HMS Networks, where she led the HR function for over a decade through a period of significant international growth, supporting the company’s listing on the Stockholm Stock Exchange and its expansion to more than 500 employees globally.
“People are at the heart of Eleiko’s continued success,” says Erik Blomberg, CEO, Eleiko Group. “As we grow and take on more ambitious projects, attracting the right talent and supporting our people to perform, develop, and thrive becomes increasingly important. Sabina brings the experience and leadership we need to strengthen our organisation for the future.”
Daniel Åhman joins Eleiko as Head of Product Management, bringing extensive experience from senior leadership roles at Thule Group and Axis Communications. He has a strong background in product innovation, design, and early-phase development. Most recently, Daniel served as Design & Innovation Director at Thule, leading development across a broad portfolio of sport and travel products. Prior to that, he was Global Design Manager at Axis Communications, a global leader in video surveillance solutions.
“As we take on larger and more complex development projects, strengthening our early-phase product development and design capabilities is critical,” says Erik Blomberg. “Daniel’s expertise will play a key role as we continue to evolve our product offering and push innovation forward.”
These appointments underscore Eleiko’s continued investment in innovation, leadership, and organisational strength as the company continues its global growth journey.
About Eleiko
Since 1957, Eleiko has been a global leader in strength. Headquartered in Halmstad, Sweden, Eleiko designs and manufactures precision-crafted equipment for weightlifting, poweifting, and strength and conditioning — trusted by top competitions, training facilities, and gyms in over 180 countries. Eleiko is certified by the IWF, IPF, and WPPO, and its equipment has been used in six Olympic and Paralympic Games, with more than 1,000 world records set with Eleiko bars.