Eleiko Claims Prestigious SACC USA Business Award 2024

Washington D.C., USA, May 31, 2024 — Eleiko, a leader in premium weightlifting equipment, is honored to receive the prestigious SACC USA Business Award for 2024 – an award instituted to promote and support the success of Swedish companies operating in the American market. The family-owned and operated strength company captivated the jury's attention for its remarkable growth trajectory and successful work with key US clientele. The ceremony, marking the second consecutive year of this esteemed accolade, occurred during the SACC Executive Forum on May 30th at the distinguished House of Sweden in Washington, D.C.

Eleiko Sport Inc., a family-owned strength equipment manufacturer from Halmstad, Sweden, has been named the winner of the prestigious SACC USA Business Award 2024. Eleiko has been designing and manufacturing precision-crafted strength equipment for the world’s leading competitions, commercial facilities, and home gyms since 1957. Establishing a strong presence in the United States with its US operations based in Austin, Texas, the company counts the US Military among its major clients.

Magnus Nyberg, CEO of Eleiko USA, was in Washington, D.C., to accept the award. "We are incredibly honored to receive this award from SACC USA," said Nyberg. This recognition not only validates our efforts within the industry but also underscores the positive impact we are making. We are especially grateful that SACC USA values the contributions of small and medium enterprises like ours."

Eleiko Inc. was honored with the prestigious SACC USA Business Award, presented by Peter Fellman, Editor-in-Chief of Sweden’s renowned business daily, Dagens Industri, and Business Manager of Bonnier News Business. Fellman, who also serves on the SACC USA Business Award jury, highlighted the significance of this recognition.

“We are thrilled to acknowledge this year's recipient, a distinguished representative of a rapidly expanding Small Medium Enterprise (SME),” stated Peter Fellman. “SMEs play a pivotal role in the Swedish export industry. Their success can be substantially amplified by venturing into the US market, where they can leverage significant growth opportunities.”

The jury members were particularly impressed by how Eleiko has created a world-leading brand and established themselves in the USA in a highly competitive niche.

"This year's award underscores outstanding growth and client acclaim!" exclaimed André Persson, Jury Chairman for the SACC USA Business Award. "Eleiko embodies resilience and innovation in the competitive fitness industry, setting a benchmark for other Swedish small-medium enterprises striving in the highly competitive US market."

The laureate will serve as a keynote speaker and sponsor at the SACC USA Executive Forum in Washington, D.C. Additionally, the winner will be honored with a bespoke statue from Kosta Boda, handcrafted by renowned glassblower Niklas Fröjd. The esteemed Business Awards jury comprises SACC USA members and other distinguished business representatives from Sweden and the USA.

Jury statement

The journey of this year's winner is extraordinary, from manufacturing waffle irons to becoming a global leader in the weightlifting and fitness industry. Originating from Halmstad, Sweden, and establishing a strong presence in Austin, Texas, USA, this family-run company has successfully entered the US market, even securing the US Army as a customer, proving nothing is impossible.

Eleiko, the proud recipient of the 2024 SACC USA Business Award, stands as a beacon of Swedish excellence. Its rapid growth, sustained profitability, and robust staffing are a testament to its success. The jury's decision to honor Eleiko is a recognition of its significant contributions to the fitness industry, national defense, and global prosperity and well-being.

About the SACC USA Business Award

The SACC USA Business Award is instituted by the Swedish-American Chamber of Commerce USA (SACC USA). With the award, SACC USA wants to highlight, elevate, and draw attention to fast-growing Swedish companies that operate in the USA, which is also one of Sweden's most important export markets. The jury consists of prominent representatives from SACC USA's regional chamber of commerce, Dagens Industri's Editor-in-Chief, and representatives from Swedish and American business life. The first award was presented during the SACC USA Executive Forum 2023. Read more about the Award and its statutes here: https://www.sacc-usa.org/business-award

About the Swedish American Chamber of Commerce

The Swedish-American Chamber of Commerce (SACC-USA) develops trade relations, investment opportunities, and academic exchange. Our network consists of 20 regional chambers and offices across the United States, serving over 2,000 members and hosting over 200 business events annually. We help companies and organizations with contacts and potential business assignments through customized business programs. SACC USA is designated and approved by the U.S. Department of State as a J-1 visa sponsor for interns and researchers. The Swedish Migration Agency also supports SACC USA as an international exchange organization that assists Swedish companies. SACC USA looks forward to welcoming you as a member of our extensive network. Read more at www.sacc-usa.org.