Eleiko Announces Official Partnership with Swedish Powerlifting Association
The long-term collaboration will strengthen and advance the sport of powerlifting in Sweden.
HALMSTAD, SWEDEN – Eleiko, a global leader in premium strength equipment, is proud to announce a new multi-year partnership with the Swedish Powerlifting Federation (SSF). As the Official Strength Equipment Partner through 2032, Eleiko will support Sweden’s powerlifting ambitions by supplying world-class equipment for all Swedish Championship competitions — from warm-up areas to the competition platform — ensuring optimal conditions for athlete performance and development.
“Eleiko is an iconic name in the strength world, especially in powerlifting, and we’re proud to have them as our long-term partner,” said Levi Bergstedt, President of the Swedish Powerlifting Federation. “Their Swedish roots make this partnership especially meaningful for us and for the growth of powerlifting in Sweden.”
As part of the long-term partnership, Eleiko and the Swedish Powerlifting Federation will collaborate on a range of initiatives to elevate the profile of powerlifting in Sweden and beyond. Together, they will focus on advancing the sport through the continued development of high-performance equipment.
“We’re passionate about building strength and supporting those who train for it,” said Erik Blomberg, CEO of Eleiko. “This eight-year agreement reflects our long-term commitment to the powerlifting community in Sweden. We’re excited to support SSF’s athletes with the best tools available and work together to grow and evolve the sport.”
Eleiko Group AB
Eleiko works to make people stronger, so they can perform better – in sports and in life. Since 1957, Eleiko has been a worldwide leader in international weightlifting, powerlifting, and strength and conditioning. Uniquely certified by the IWF, IPF, and Para Powerlifting federations, Eleiko products have been delivered to more than 180 countries and featured in countless elite competitions. Over 1,000 world records have been set with an Eleiko barbell. Headquartered in Halmstad, Sweden, Eleiko employs 200 people globally and continues to lead the industry through innovation, quality, and education.