Eleiko Announces Official Partnership with Italian Weightlifting Federation (FIPE)
As Official Strength Equipment Partner through 2028, Eleiko will support Italy’s weightlifting and para powerlifting journey toward the Los Angeles Olympic Games.
Rome – Eleiko, a global leader in premium strength equipment, is proud to announce a new multi-year partnership with the Federazione Italiana Pesistica (FIPE). As the Official Strength Equipment Partner through 2028, Eleiko will support Italy’s weightlifting ambitions by supplying world-class strength equipment for both weightlifting and para powerlifting in the lead-up to the Los Angeles Olympic Games.
The partnership was unveiled during the FIPE-hosted event “La forza del networking: co-marketing e fattori di successo” at the Giulio Onesti Olympic Training Centre in Rome. The event brought together leaders from sport, business, and media to explore the power of strategic collaboration, with FIPE presenting its marketing initiatives and partnerships for the upcoming Olympic cycle.
This new agreement strengthens Eleiko’s presence in Italy and reflects its commitment to supporting the development of weightlifting globally. Eleiko will provide world-class strength equipment for FIPE events, including national championships and athlete development initiatives, helping create optimal conditions for performance and growth.
“As world leaders in weightlifting, we are proud of our partnership with FIPE,” said Mathieu Gratereau, Country Manager at Eleiko. “Together, we aim to promote the excellence of weightlifting by supporting the sport at every level — from youth development to elite competition — and providing athletes with the environment they need to thrive at every stage of their journey.”
FIPE President Alberto Miglietta emphasised the importance of aligning with values-driven partners to elevate Italian strength sport, saying “I’m incredibly proud to announce our partnership with Eleiko, the global leader in strength equipment. It’s an honour to align the FIPE name with such a prestigious brand. Eleiko will serve as our Official Strength Equipment Partner through to the 2028 Olympic Games in Los Angeles, supporting both Olympic Weightlifting and Para Powerlifting. When it comes to preparing Italy’s top athletes, only the very best in strength equipment will do — and that’s Eleiko.”
Eleiko Group AB
Eleiko works to make people stronger, so they can perform better – in sports and in life. Since 1957, Eleiko has been a worldwide leader in international weightlifting, powerlifting, and strength and conditioning. Uniquely certified by the IWF, IPF, and Para Powerlifting federations, Eleiko products have been delivered to more than 180 countries and featured in countless elite competitions. Over 1,000 world records have been set with an Eleiko barbell. Headquartered in Halmstad, Sweden, Eleiko employs 200 people globally and continues to lead the industry through innovation, quality, and education.