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Raise the Bar

Our Purpose

At Eleiko, we work to make people stronger for better performance in sports and life.

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Strength is physical, mental and communal. It builds bodies, sharpens minds, and nurtures growth. When we grow stronger, we become healthier and happier individuals who together build a stronger world.

In 1957 we set out to create the world’s best barbell. Six decades of innovation and more than 1,000 world records later, Eleiko remains the choice of champions and passionate lifters worldwide.

With precision crafted equipment and strength expertise, we bring the ultimate lifting experience to a growing community of people who believe that being strong is essential to living life to the fullest.

Together, let’s set the bar high, be kind and do more of what makes us stronger.

#raisethebar

We give you our best so you can do yours.

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Delivering the ultimate lifting experience through design innovation with a lifter first perspective.

“The ´Eleiko feeling´ is something frequently associated with our bars, but to me, it is bigger than that. It’s what we strive for in all our products and best achieved by keeping the user experience at the heart of everything we do.” — Erik Blomberg, CEO

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Designed to perform. Built to last.

Eleiko quality is achieved through carefully sourced materials, precision engineering and our Swedish materials and manufacturing. We prioritise quality and durability, delivering equipment that lasts a lifetime. It is what’s best for the lifter, the operator and the planet.

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Carefully considered. Thoroughly tested.

Through the rigours of our design, testing and manufacturing process, we ensure maximum safety. Components are carefully considered and wear-tested, final products subjected to a battery of tests to simulate varied lifting environments.

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Expect unmatched performance. We guarantee it.

Bars are bent, plates dropped, knobs pulled and pads pounded — all to ensure our products exceed the demands of the toughest training environments. Once launched, it doesn’t stop there. Customer feedback informs our continual product improvement and development process. We stand behind our products with industry-leading warranties.

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