Eleiko worked closely with The Loft team to bring their concept to life. The partnership started early with the Eleiko team lending their expertise in developing the plan. In addition to equipping the facility, the Eleiko team trained The Loft staff on the equipment prior to launch and participated in the launch with equipment demonstrations helping to ensure an incredible launch.
The Loft, a unique full-service training facility offering a wide range of classes from functional training and weightlifting to fascial fitness, yoga and Pilates, is part of a big sport facility in Bonn, Germany. The impressive sports complex includes a large traditional global gym with a wide range of cardio and strength machines and a full selection of free weight equipment, three tennis courts, two group fitness rooms, a sauna & spa area which includes a heated outdoor pool.
The concept for The Loft began in 2015 when we decided to repurpose and remodel one of our four tennis courts into a 700m² functional training area, with an added 200m² of outdoor training space. An ambitious project, it took a year to put our vision into place and included 6 months of planning and a large installation spanning 6 days.
Stephanie Giesers, CEO commented that “when we first started to brainstorm about this project we had so many ideas and needed help to identify the right way to implement it. Ralph and Boris from Eleiko were a big support lending their expertise and giving us guidance on how best to create our functional area and incorporate this new kind of training philosophy into our already existing sport facility. The combination of high-quality equipment and consultation made Eleiko the perfect partner.”
Before the opening of The Loft, Eleiko master trainer Björn Schinke coached the staff with an in-house seminar covering the basics of the three major lifts: squat, deadlift & bench, as well as an introduction to the Olympic Weightlifting techniques to ensure our staff would be well informed about the training philosophy and products. He also supported our team on the day of the kickoff event as well.
“It was very helpful to get the right functional training knowledge for our team prior to our kickoff event and Eleiko’s support of our opening event was great as well. At the event to welcome the community, Björn shared information about the free weights and functional training and led hourly mixed workouts for those in attendance. What I liked the most is that we had the chance to work closely with Björn to set the content of the in-house seminar based on our needs and goals” Stephanie Giesers, CEO
