Eleiko wins a new 4-year contract with the Danish Defence Forces
Eleiko wins a new 4-year contract as the single source provider of training equipment to the Danish Defence Forces.
After a thorough tender process and product evaluation, Eleiko has once again been chosen by the Danish Defense Forces (DALO - Defence Acquisition and Logistics Organization), extending and expanding its partnership to supply a wide range of over 200 different training products and precision-crafted strength equipment, including container outdoor gyms, Precor strength machines and cardio equipment, for all facilities, bases, and navy ships during the coming four years.
The contract has a maximum volume spending of 60 mio DKK within the four years and could therefore be the largest single source contract in the Danish fitness industry.
Eleiko has proudly served and equipped the Danish Defense Forces since 2009 as a total supplier and experienced increasing demands and volumes to support their troops and staff´s training and physical well-being in domestic and foreign destinations and mission areas.
“We are proud, excited, and humbled to be awarded this new contract with the Danish Defence Forces and very much look forward to supporting their plans for massive facility upgrades and supporting their domestic facilities, mission areas and NATO tasks,” said Mads Østergaard, Eleiko Denmark Country Manager.
“Our ongoing partnership with the military is significant for Eleiko, and we continuously strive to develop quality products designed and tested to ensure they meet the needs of the tactical market, a segment closely aligned with Eleiko’s roots in performance”, concludes Mads.
Tracy McCurtin, Precor EMEA Partner Account Manager, says “Precor are delighted to support Eleiko and their continued partnership with the Danish Defence Forces. We have an extremely close and collaborative relationship with Eleiko, who represent the Precor brand in this region. Our Export Partners continue to be one of the most important parts of our business and we look forward to helping Eleiko as they deliver this contract over the next four years.”
About Eleiko
Eleiko is a world-leading supplier of strength training equipment and education. Our products have been delivered to over 180 countries and are seen at the world's major championships and in the most respected training facilities. The company's mission is to help make people stronger, so they can perform better in sports and life. Eleiko works with athletes, coaches, and operators to provide the best possible strength equipment and education to deliver the ultimate lifting experience. Eleiko has been a trusted partner of the military and federal government for many years, providing high-quality equipment and education to improve the strength and fitness of service members.