Volvo Car Scandinavian Mixed 2022
Eleiko becomes a local partner to Volvo Car Scandinavian Mixed 2022.
In the summer of 2022 the world's first mixed-gender golf competition, Volvo Car Scandinavian Mixed, will take place in Halmstad. It is a unique format where women and men will play in the same starting field and compete for the same trophy and prize money. The competition, hosted by Annika Sörenstam and Henrik Stenson, will take place June 9-12th at Halmstad Golf Club. Eleiko, the Halmstad-based strength training company, is joining the event as a local partner, with the aim of spreading the benefits of the training to more people.
Erik Blomberg, CEO Eleiko
We are proud to support the Volvo Car Scandinavian Mixed 2022. Innovation and gender equality are important parts of Eleiko's DNA, so collaborating with Volvo Car Scandinavian Mixed for this first-ever mixed-gender championship is a natural fit. Our mission is to make people stronger for better performance in their sport as well as in life. This event is a great platform to showcase the important role strength plays in performance and connect with professional and enthusiast golfers. As a local partner, we look forward to welcoming Europe's best athletes to our beautiful hometown Halmstad this summer.
Henrik Hilford Brander, COO, We Do Sports
We look forward to working with Eleiko to move the sport of golf to the next level. Being able to inspire and inform golfers about the importance of physical exercise and strength is a natural part of this partnership, which also strongly ties in with our common values where innovation and gender equality are two pillars.
About Volvo Scandinavian Mixed
Volvo Car Scandinavian Mixed is the world's first mixed-gender golf competition, where women and men play in the same starting field. 78 players from the DP World Tour and 78 from the Ladies European Tour are competing in the event, which will be held at Halmstad Golf Club, located by Tylösand Beach. Halmstad Golf Club's northern course is regularly named one of the country's best.
The host couple Annika Sörenstam and Henrik Stenson are important ambassadors for Swedish golf. Sports like golf play an important role in inspiring people to be more active and train, and getting more people to become stronger is something that is close to Eleiko's heart. We want to spread our message about all the benefits that strength training brings, not least when it comes to becoming a better golfer, but also how to train to live longer and feel better in life in general, says Johan Arnerlind, Country Manager Sweden, Eleiko.
For more information, please contact: Johan Arnerlind, Country Manager Sweden, Eleiko +46 736 36 11 87 johan.arnerlind@eleiko.com
In the picture: Julia Engström, multiple winner on the women's European Tour, who's going to play Scandinavian Mixed.
About Eleiko
At Eleiko, we work to make people stronger, so they can perform better – in sports and in life. For over 60 years, Eleiko has been a worldwide leader in international weightlifting, powerlifting and strength & conditioning communities. Eleiko is uniquely certified by the IWF, IPF and Para-Powerlifting federations. Our products have been delivered to more than 180 countries and are often seen at the world’s largest championships and in the most respected strength training facilities. More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength.