Eleiko opens pop-up store at Stureplan in Stockholm
Eleiko opens a pop-up shop in Stockholm.
Eleiko opens the doors to the new pop-up store Office Lounge by Eleiko at Stureplan 19 in Stockholm.
On August 2nd, Eleiko opens the doors to the new pop-up store Office Lounge by Eleiko at Stureplan 19 in Stockholm. The store — which is Eleiko's first pop-up venture — focuses on compact solutions for home gyms, corporate and commercial gyms. The store concept, known as the Office Lounge by Eleiko, is an important step in the company's efforts to strengthen its position in the B2B market and increase brand exposure to get more people to discover the benefits of strength training.
"It feels great to open a pop-up store in Stockholm at a well-known and central address. Through the pop-up concept, we will offer a unique shopping experience, be able to make new contacts, reach new target groups and talk strength training in an inspiring environment. We see great value in creating a tangible experience and welcoming existing and future customers to the Office Lounge by Eleiko – a concept that we believe will be an appreciated addition to the Stureplan area," says Johan Arnerlind, Regional Manager for the Nordics at Eleiko.
The Office Lounge by Eleiko is decorated like a lounge with a compact training station to illustrate the ultimate lifting experience within only 10 sqm. Visitors can meet Eleiko's product experts and sales representatives, be inspired by the latest equipment, and get advice and 3D visualization of their future training space – regardless of the size or training level.
"More and more people are realising the importance of easily accessible exercise, and the number of home and office gyms has increased dramatically in recent years as a complement to their regular gym, not least during the pandemic. Eleiko has recently launched Corporate and Residential Health concepts within its B2B business, a new group that Eleiko wants to support with Office Lounge by Eleiko. We help companies invest in the health and well-being of their employees with business gyms, as well as helping BRFs and other actors in the construction industry create available training spaces for their members and tenants," says Johan Arnerlind.
Office Lounge by Eleiko is open at Stureplan 19 from 2 August until 3rd September 2021. Due to restrictions on the pandemic, visits need to be pre-booked. Email info@eleiko.com for appointments and more information.
Visitor information - Office Lounge by Eleiko
Time: 2 August - 3 September 2021
Address: Stureplan 19
Opening times: Monday - Friday 10-19, Saturday 10-17, Sunday 12-17
Pre-booking is required. Book your visit by emailing info@eleiko.com.
About Eleiko
At Eleiko, we work to make people stronger, so they can perform better – in sports and in life. For over 60 years, Eleiko has been a worldwide leader in international weightlifting, powerlifting and strength & conditioning communities. Eleiko is uniquely certified by the IWF, IPF and Para-Powerlifting federations. Our products have been delivered to more than 180 countries and are often seen at the world’s largest championships and in the most respected strength training facilities. More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength.