SOK gets a lift with Eleiko
Eleiko and the Swedish Olympic Committee (SOK) partner to strengthen the training environments of Sweden’s Olympic athletes ahead of Milano–Cortina 2026 and through Los Angeles 2028.
Halmstad, Sweden – Eleiko, a global leader in premium strength equipment, and the Swedish Olympic Committee (SOK) have partnered to strengthen the training environments of Sweden’s Olympic athletes. As SOK’s official supplier of strength training equipment, Eleiko will provide world-class solutions designed to enhance performance and build long-term athletic resilience, supporting athletes across multiple sports in their daily preparation and development.
The partnership begins ahead of the Milano–Cortina 2026 Winter Olympic Games and will run through the Los Angeles 2028 Summer Olympic Games. Through this collaboration, Eleiko will supply strength training equipment to Swedish Olympic training environments, contributing to the daily preparation, development, and performance of Sweden’s elite athletes across multiple sports.
This collaboration brings together Eleiko’s nearly 70-year legacy of strength innovation with SOK’s mission to enable Swedish athletes to perform at the highest international level.
“Swedish Olympians will gain access to world-class products in order to become world-class,” said Fredrik Joulamo, Sports Director at the Swedish Olympic Committee. “Eleiko’s products are shaped by seven decades of innovation and proven by thousands of world records. This partnership will strengthen both SOK and Swedish Olympians.”
“We have delivered performance-driven training products since 1957, and we are proud to partner with the Swedish Olympic Committee” said Erik Blomberg, CEO of Eleiko. “Together, we look forward to supporting Swedish athletes in their daily training, contributing to future Olympic success, and continuing to build a stronger Sweden through sport.”
This partnership underscores Eleiko’s ongoing commitment to supporting elite sport, advancing training standards, and creating high-performance environments that enable athletes to reach their full potential.
About Swedish Olympic Committee (SOK)
The Swedish Olympic Committee (SOK), is Sweden's supreme authority for the Olympic Movement, uniting 40 member federations and 16 recognized federations. The Swedish Olympic Committee's vision is to contribute to a better world through sport, and its mission is to inspire and strengthen Sweden through world-class sustainable Olympic sport—together.
Founded in 1913, SOK prepares and leads Swedish national teams to compete at the highest level in Olympic Games. Guided by the core values of excellence, respect and friendship, SOK works to spread Olympic ideals throughout Swedish society, creating opportunities for athletes to develop regardless of background or economic circumstances.
About Eleiko
Since 1957, Eleiko has been a global leader in strength. Headquartered in Halmstad, Sweden, Eleiko designs and manufactures precision-crafted equipment for weightlifting, powerlifting, and strength and conditioning — trusted by top competitions, training facilities, and gyms in over 180 countries. Eleiko is certified by the IWF, IPF, and WPPO, and its equipment has been used in six Olympic and Paralympic Games, with more than 1,000 world records set using Eleiko bars.