New collaboration brings equipment and education to Life Time’s portfolio of athletic country clubs
Eleiko, a leading provider of high-quality weightlifting equipment and education, today announced a new collaboration with Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, to bring the best in strength training to fitness enthusiasts across the country.
Eleiko will provide barbells, half racks, and lifting platforms for Life Time’s more than 160 athletic country clubs across North America and also serve as an education partner, bringing its world-renowned weightlifting Eleiko Education to Life Time’s team of Dynamic Personal Trainers. This education component will further elevate Life Time as the preeminent destination for personal trainers seeking the best training spaces, programming and ongoing knowledge. It also means that Life Time members will continue to have access to the most certified and experienced trainers in the industry, including specific expertise in lifting and strength – a training trend that continues to gain traction.
"We are thrilled to partner with Life Time to bring our equipment and lifting expertise to even more training professionals," said Magnus Nyberg, President, Eleiko USA "Together, we will continue to enhance the knowledge and expertise of Life Time’s Dynamic Personal Trainers with the goal of empowering all individuals to reach their strength training goals and improve their overall health and well-being."
"For more than 30 years, Life Time has been relentless in serving our members with the best, most highly certified personal trainers in the industry and providing our trainers with ongoing learning opportunities. Our new relationship with Eleiko furthers that commitment with enhanced lifting and strength training expertise to further the success of our members,” said Life Time President and Chief Operating Officer, Jeff Zwiefel.
Eleiko equipment is currently in select Life Time locations with plans to roll out equipment across North America.
About Life Time, Inc.
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 160 athletic country clubs across the United States and Canada. The Company's healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 34,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.
Eleiko is a leading provider of high-quality weightlifting equipment for athletes, gyms, and fitness enthusiasts. Founded in Sweden in 1957, Eleiko has a long-standing reputation for producing some of the world's best weightlifting equipment and educating trainers and coaches on proper technique and training methods.