Eleiko Heavy Mug
From April Fool's to Reality: The world's heaviest coffee mug is launching as a limited edition.
On April Fool's Day, strength equipment company Eleiko launched an 8.5 kg (18,7 lb) steel mug to "make everyday life heavier". The product went viral on social media and has reached millions of people. Since then, hundreds of thousands of customers have been clamouring to make the product a reality. On August 23rd, it will be launched as limited edition.
"We are amazed by the exceptional response; our customer service inbox has been full since April 1st. Finally, we can launch the 8.5 kg heavy mug that truly makes people´s lives heavier". Erik Blomberg, CEO Eleiko
Facts Eleiko Heavy Mug
Weight: 8.5 kg (18,7 lb) Thickness: 2.5 cm (1 inch) in solid steel Materials: Stainless steel Production: Made in Halmstad, Sweden, in Eleiko's production facility, where Eleiko’s famous barbells are made. Other: Not dishwasher safe
"The mug is extremely difficult to drink from, so we don't expect it to be a commercial success. Still, it conveys an important message that more people should engage in strength training and make it a natural part of their lives.” Erik Blomberg, CEO Eleiko
About Eleiko
Since 1957, Eleiko has designed and manufactured precision-crafted strength equipment for world-leading competitions, training facilities and home gyms. Eleiko is an industry leader with its durable, high-performance products focusing on quality, safety and the goal of delivering the ultimate lifting experience. The quality of the products is achieved by constant improvement, carefully selected materials and Swedish manufacturing.
Eleiko's product portfolio includes barbells, weight plates, dumbbells, kettlebells, benches and racks – everything needed for training with free weights.
Eleiko has its headquarters in Halmstad and offices in the USA, Great Britain, Norway, Germany, France and Spain. For more information, visit www.eleiko.com.