Eleiko and Ovako Join Forces to Pioneer Sustainable Strength Equipment
Eleiko and prominent steel manufacturer Ovako, announce the strengthening of their historic partnership. This collaboration is set to promote revolutionary low carbon footprint solutions in steel production and products.
Halmstad, Sweden, May 13th – Eleiko, a global leader in strength training equipment, and Ovako, a leading Swedish engineering steel manufacturer, are partnering to advance revolutionary low carbon footprint solutions for use in products for the sports and fitness industry. This partnership marks a commitment from both parties to reduce the environmental impact of steel manufacturing and help meet the growing demand for low-carbon solutions.
“Steel is a key contributor to emissions in our industry, a material essential to manufacturing our products. Strengthening our partnership with Ovako expands our commitment to focus on low-carbon footprint solutions for steel production and products,” said Erik Blomberg. “This work with key partners in our supply chain complements our focus on design innovation and producing long-lasting strength products which together form the core of our sustainability initiatives.”
Key Objectives of the Partnership
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Commitment to Low-Carbon Steel: Both parties strive to deliver industry-leading low-carbon footprint products across their portfolios. Ovako has agreed to reserve production capacity to fulfil Eleiko's demand for low-carbon steel in its strength products.
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Transparency Through Measurement: Both companies will strengthen their tracking and measurement practices with increased transparency for a deeper understanding and improved communication on their products' environmental impact.
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Scaling Up Low-Carbon Steel Production: Ovako and Eleiko will explore opportunities to increase production volumes to meet Eleiko's customers' carbon reduction targets, address market demand, and encourage broader adoption of low-carbon steel solutions through joint marketing activities.
The partnership between Ovako and Eleiko represents a significant step towards a more sustainable steel supply chain. By prioritising low-carbon production and fostering market awareness, both companies aim to contribute to a greener future for the industry.
About Eleiko
Building on six decades of expertise, Eleiko designs and manufactures best-in-class strength products for the world’s leading competitions, training facilities, and commercial and home gyms. By creating innovative, long-lasting, high-performance strength training products, Eleiko empowers athletes and strength enthusiasts to perform better in sports and life. Eleiko prioritises performance and safety with IWF, IPF and WPPO certifications, alongside ISO-14001 environmental certifications and industry-leading equipment warranties. Our product performance is verified by our leading position as a supplier to six Olympic and Paralympic Games and 40+ World Championships. Eleiko is headquartered in Halmstad, Sweden and employs 200 people worldwide.