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Raise The Bar

A Stronger World

We aim to have a positive impact by reducing our environmental footprint and helping build stronger people and communities.

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What is sustainability to Eleiko?

Sustainability is to act in ways that meet the needs of current generations, without compromising the needs of future generations. We believe this involves balancing economic growth, environmental care, and social well-being. A sustainable company takes responsibility for its impact and is transparent about its operations and actions. A sustainable product is one that designed for durability, longevity, and circularity, so that it can be passed down to future generations.

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Building A Stronger World

At Eleiko, we are committed to building A Stronger World through sustainable practices that minimize negative impacts on the environment, society, and economy. Our sustainability policy aims to create shared value, promote a sustainable future, and positively impact all stakeholders, including suppliers, employees, customers, and end-users. With the ambition to take leadership of sustainability in our industry, we take accountability for our environmental impact and carbon footprint, and actively contribute to realizing The Generational Goal established by the Swedish government to leave a healthier environment for the next generation.

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Our Priorities

We believe that creating a sustainable future relies on strong individuals, and we are committed to making the world better for future generations. We do this by making long-lasting products and working toward goals that align with our mission to build a stronger world

Our strategy aims to support the achievement of the following targets outlined in the UN Sustainable Development Goals:

Target 3-4

Reduce mortality from non-communicable diseases and promote mental health.

Target 12-2

Sustainable management and use of natural resources.

Target 13-2

Integrate climate change measures into policies and planning.

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Sustainability Strategy

By evaluating company risks and opportunities and stakeholder interest, we identified seven material issues:

  • Product innovation, quality, and safety
  • Value chain due diligence
  • Circular economy
  • Climate impact
  • Human rights and anti-corruption
  • Community engagement
  • Work environment

The material issues are covered in our sustainability strategy:

Developing The Future Of Strength

Developing products that are sustainably designed for best-in-class performance and durability.

Raising The Bar

Reducing our greenhouse gas emissions.

Community Engagement

Securing and maintaining strong communities.

A Culture Of Kindness

Remaining an attractive employer with safe and healthy working conditions.

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Committed to UN Global Compact

Eleiko is a part of the United Nations Global Compact initiative — a voluntary leadership platform for the development, implementation and disclosure of responsible business practices. Sustainability and responsible operations are fundamental to our vision of building a stronger world.

The UN Global Compact is a call to companies everywhere to align their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption, and to take action in support of UN goals and issues embodied in the Sustainable Development Goals (SDGs). Launched in 2000, the UN Global Compact is the largest corporate sustainability initiative in the world, with more than 10,000 companies in over 160 countries.

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Developing the future of strength

Our goal is to provide safe, durable, and top-performing products tailored to the user’s needs. We achieve this by carefully managing both materials and design to reduce the environmental footprint of our products. The design phase plays a significant role in determining a product’s carbon footprint, making it a critical stage for making positive changes. We prioritize creating products that maintain their quality over many years, considering how they age while preserving their appearance and performance for the long term.

We adhere to a simple and enduring design style, where each element serves a specific purpose, and we enhance durability by designing products for easy disassembly and replacing worn-out parts. The Eleiko Prestera Strength System exemplifies this approach, as we have eliminated anything unnecessary that doesn’t contribute to functionality, quality, or user satisfaction. We prioritize subtraction over addition, focusing on reducing to the most essential components.

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Long Lasting Partnerships

We work to build long lasting partnership, bring a high level of expertise, and deliver outstanding service. We are a family owned- and operated company, invested in our customers’ success.

Some of our partnerships:

  • International Powerlifting Federation
  • International Weightlifting Federation
  • World Para Powerlifting Federation
  • The United Nations Global Compact
  • The Family Business Network
  • Almega Friskvårdsföretagen
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Modern Slavery Act

We acknowledge the importance of conducting international business with good governance and high ethical standards. Our statement on slavery and human trafficking is linked below.

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Code of Conduct

Our company core values, guide our actions. They are woven through all aspects of our business — how we develop our products, conducts ourselves, and develop our partnerships.

Performance

Bring your strongest and best to every moment.

Learning

Stay hungry for improvement and for life itself.

Kindness

Treat the environment, other people, yourself, and your body with the greatest respect.

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The Eleiko Green Team

To work efficiently with our sustainability activities we have a crossfunctional Green Team which was created in 2017 and include seven members from different departments. This is a way to integrate sustainability into our business-DNA and allows for fast decision making. Green Team is responsible to carry out our operational and strategic goals, as well as pursue B Corp Certification.