Eleiko strengthens US team with new Sales Rep
Eric Simonson joins Eleiko to strengthen presence in Western US.
Eleiko, a global leader in strength and conditioning equipment, proudly announces the appointment of Eric Simonson as its newest Sales Representative covering the western states of the United States. With his extensive experience in the fitness industry and deep understanding of product development, Eric is poised to expand Eleiko's reach and impact in the region.
Eric's journey in the fitness industry began in 2008 under the mentorship of his father, Roy Simonson, a leader in fitness equipment design and manufacturing. From building prototype equipment to delving into design and fabrication, Eric's passion for creating innovative solutions has been evident since a young age.
Eric Simonson was part of Eleiko’s product development team from 2016 – 2020, playing a crucial role in designing, fabricating, and overseeing installations of new products, contributing significantly to the company's growth and success. During a brief hiatus from Eleiko, Eric ventured into entrepreneurship, establishing his own business specializing in fabricating classic, off-road, and race vehicles. His entrepreneurial spirit and hands-on experience bring a unique perspective to his new role at Eleiko.
"We are thrilled to welcome Eric Simonson to the Eleiko team as our Sales Representative for the western US," said Magnus Nyberg, President of Eleiko USA. "His wealth of experience in the fitness industry, coupled with his passion for innovation and customer service, makes him an invaluable asset as we continue to expand our presence in this key market. Beyond his professional qualifications, Eric's humble personality and genuine warmth make him not only a great fit for our team but also a wonderful person to work with."
In his new role, Eric will be based in San Juan Capistrano, California, serving customers in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. If you are passionate about strength training, visit Eric Simonson and the Eleiko team IHRSA in booth 1762. Book an IHRSA meeting today.
About Eleiko
Eleiko works to make people stronger, so they can perform better – in sports and in life. Since 1957, Eleiko has been a worldwide leader in international weightlifting, powerlifting and strength & conditioning communities. Eleiko is uniquely certified by the IWF, IPF and Para-Powerlifting federations. The products have been delivered to more than 180 countries and are often seen at the world’s largest championships and in the most respected strength training facilities. More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength. Headquartered in Halmstad, Sweden, Eleiko employs 200 people worldwide.