Foundry, London

Eleiko, the experts in precision crafted strength equipment, has been chosen by London gym corporation, Foundry, as official kit supplier for its host of new gyms.

Following the merge with W10 Personal Training in July 2022, Foundry is now a 5-site small group personal training operation with a strong ambition to grow its communities and enhance the lives of members through customer-first, results-driven gyms.

Each Foundry site is home to the new, Eleiko Prestera half racks and cable system, complete with Sport Training plates, XF barbells and the new, upgraded Eleiko competition kettlebells. All gyms have had a re-shuffle in layout and design, considering the optimal member experience first, whilst ensuring the community focus continues throughout.

Jean-Claude Vacassin, Managing Director at Foundry, says: "We’re extremely proud to partner with Eleiko. Their vision, values, and culture are truly aligned with ours at Foundry - best in class product and service, people-centred, and a holistic outlook - which made them a clear choice to support us through this exciting next phase.  We’re looking forward to some exciting projects as the partnership develops – watch this space."

Sarah Burgess, UK Regional Manager at Eleiko, says: "Helping communities to discover the power of strength training is something we are extremely passionate about, so we are pleased to cement this partnership with Foundry. Eleiko’s values are echoed across Foundry’s brand, from their attitude to sustainability, their support within the local community and the desire to provide a best-in-class service. This collaboration is one we are proud of and look forward to the future in partnership."

Ben Gotting, Co-founder & Product Director at Foundry says: "Eleiko represents the quality, detail, and vision that we have to help as many people as possible realise their strength potential. After visiting their HQ in Sweden and how they live and breathe their values forged the idea for me that they were essential for us to partner with and grow for years to come."

Laura Hoggins, Brand & Marketing Director at Foundry says: "I am incredibly happy to partner with Eleiko as the teams brand values align to ours. We are on a mission together to show everyone that they can be strong, in mind, body and spirit, together."