Dabbs Fitness, London

Located in the prestigious area of Mayfair in London, Dabbs Fitness is a premium, personal training gym offering elite-level, evidence-based coaching, in a luxury environment.

Dabbs Fitness combines personal training and small group training sessions with a focus on 1:1 guidance and collaboration.

Eleiko equipped the new boutique strength facility with a host of equipment, from a row of Prestera strength stations to a free standing XF 80 rig, and conditioning zone.

The Prestera strength stations feature all essential attachments and are complete with custom branded SVR platforms, barbells, adjustable benches, XF bumpers and dumbbells. With all the training tools required in one strength station, a more efficient workout can be enjoyed, whilst maximising facility footprint and gaining the benefits of more training capabilities.

James Dabbs, founder of Dabbs Fitness, chose Eleiko when investing in this inspiring and well-planned training space.

“Eleiko comprises the perfect balance of elite performance, combined with luxury look and feel. The equipment design and clean aesthetics, as well as the slick colour schemes were a big factor for us and worked perfectly with our branding. We wanted something that was high in performance but also provided a hard, gritty feel to training, whilst maintaining a classy, luxury edge that would cater to everyone, from professional athletes to everyday enthusiasts who live and work in the Mayfair area. It had to fit our mantra of 'Train like an athlete’.”

Using innovative products and space-saving solutions, Eleiko designed a tailored gym solution specific to Dabbs’ desires and the space available, with versatility and the member experience in mind.

“The design of the Dabbs space was key. Eleiko created a CAD design of the complete gym layout where we could instantly see our vision as reality. Small things make such a big difference in a space like this, so the intuitive storage solution suggestions were a nice touch, saving us great floor space and ultimately increasing revenue opportunity too”. – James Dabbs, Founder of Dabbs Fitness