Product Development Philosophy | Eleiko
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Creating the Eleiko Feeling

“The ´Eleiko Feeling´ is something frequently associated with our bars, but to me, it is bigger than that. It’s what we strive for in all our products and best achieved by keeping the user experience at the heart of everything we do.”

Erik Blomberg, Eleiko CEO

“A lot of what we do is driven by feel. Strong mechanical sense and the ability to detect subtle differences in positions and movement is integral to creating products that are well received. Identifying the just right feeling translates into equipment that performs and feels great.”

Roy Simonson, Eleiko's head of Product Development

We Give You
Our Best

So You Can do Yours

Precision and Performance
When It Counts

We are uniquely certified by the IWF, IPF and World Para Powerlifting. Certified by the IWF in 1969, we earned our reputation for developing the industry's finest quality equipment through our exceptional design, functionality and performance. We have enjoyed being the sole VIP supplier to the IPF since 2009 providing athletes with equipment specifically designed for powerlifting such as stiffer bars with a sharper uncoated grip and thin discs ideal for heavy loads. Our passion for improving lives through athletic performance led Eleiko to take an active role in working with disabled athletes all over the world and we are thrilled to be the official supplier of the International Paralympics Committee and World Para Powerlifting.

Building the
World's Best Bars

Pure, strong, flexible, ultra clean Swedish steel lays the foundation. Design excellence, continual innovation and the sought after "Eleiko feeling" sets us apart. A commitment to quality and craftsmanship is at the heart of everything we do. Our products are built to last, which is why you'll find Eleiko equipment in daily use decades after it's been delivered.