Eleiko Renews Partnership with the Ladies European Tour (LET)
Eleiko Extends Commitment to Women's Golf by Renewing Partnership with the Ladies European Tour for 2025 and 2026.
Eleiko Group AB, a leader in premium strength equipment, is proud to announce the renewal of its partnership with the Ladies European Tour (LET) as the official fitness equipment supplier for the 2025 and 2026 seasons. This two-year agreement reinforces Eleiko’s ongoing commitment to enhancing players' strength and performance.
“We are excited to continue supporting the LET and its players as they strive to reach their highest potential,” said Erik Blomberg, CEO of Eleiko. “We believe in the power of strength to improve performance both on and off the course.”
“We are delighted to continue working with such a prestigious brand as Eleiko,” said Alexandra Armas, CEO of the LET. “We are committed to providing our players with the best possible service and resources, and through this partnership, we focus on the benefits of long-term strength and health for better performance and overall well-being.”
LET player Nicole Broch Larsen also expressed her excitement, saying, “Strength and conditioning are crucial to the modern game. We’ve been thrilled to have Eleiko equipment on-site at tournaments, and this partnership will help us continue to train and improve for optimal performance each week.”
Through this partnership, Eleiko continues support players with a travel kit to help build long-term strength while on the move. This portable equipment can be used at tournament hotels and golf courses, promoting ongoing health and fitness. Eleiko will also continue providing fitness equipment to selected tournaments and the LET’s physiotherapy teams, helping players maintain peak physical condition. After events, any Eleiko equipment used in the physio areas will be donated to local community projects, extending the tournament's legacy.
About Eleiko Group AB
Eleiko works to make people stronger, so they can perform better – in sports and in life. Since 1957, Eleiko has been a worldwide leader in international weightlifting, powerlifting and strength & conditioning communities. Eleiko is uniquely certified by the IWF, IPF and Para-Powerlifting federations. The products have been delivered to more than 180 countries and are often seen at the world’s largest championships and in the most respected strength training facilities. More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength. Headquartered in Halmstad, Sweden, Eleiko employs 200 people worldwide.