Eleiko Opens Strength Hub in Germany, Expanding Its Reach in Europe
With the opening of its new showroom in Germany, Eleiko advances its mission to enhance customer experiences, improve service, and drive long-term growth.
Eleiko, a global leader in premium strength equipment, announces the opening of its new showroom in Hilden, Germany. The Eleiko Strength Hub is a best-in-class facility designed to bring Eleiko’s innovative solutions closer to fitness professionals and strength enthusiasts across Europe.
To celebrate the launch, Eleiko hosted its first Strength Day on November 16, uniting industry professionals for a day dedicated to performance training and strength programming. Topics included the science of strength development, measuring performance, and insights from professional athletes on maintaining peak condition.
Keynote speakers included experts such as Dr. Marco Toigo, Dr. Annette Schmidt, Wolf Harwath, and Alexander Dotzler from Sepp Maurer Performance Training, who shared the latest advancements in strength training.
“The Strength Hub represents our ongoing commitment to supporting the increasing demand for Strength Training,” said Ralph Pfeifer, Regional Director Mid/East Europe at Eleiko. “This space allows us to engage directly with our customers, demonstrating our dedication to not only premium strength equipment but also education and innovation. We are encouraged by the positive reception, and we look forward to welcoming many more visitors to Hilden.”
Spanning 200 square meters, the Strength Hub provides a hands-on experience with Eleiko’s leading strength equipment, including Eleiko Prestera – a versatile strength system that integrates racks, rigs, cables, and storage for free weights and training tools. Designed to meet the diverse needs of the strength community, the showroom reflects Eleiko’s commitment to performance, functionality, and innovation.
Discover the Eleiko Strength Hub and schedule your visit online at [https://eleiko.com/en-de/contact-sales].
Location: Gewerbepark-Süd, Halle 9, Hofstraße 64, 40723 Hilden
About Eleiko Group AB
Eleiko works to make people stronger, so they can perform better – in sports and in life. Since 1957, Eleiko has been a worldwide leader in international weightlifting, powerlifting and strength & conditioning communities. Eleiko is uniquely certified by the IWF, IPF and Para-Powerlifting federations. The products have been delivered to more than 180 countries and are often seen at the world’s largest championships and in the most respected strength training facilities. More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength. Headquartered in Halmstad, Sweden, Eleiko employs 200 people worldwide.