Eleiko Expands U.S. Sales Team to Support Growing Demand
Josh Trikakis and Michael Pabst join Eleiko to expand U.S. sales.
Austin, TX – Eleiko, a global leader in premium strength equipment, is expanding its U.S. presence with the addition of two new sales representatives: Josh Trikakis, who will cover the Southeast Territory, and Michael Pabst, who will lead Athletics and Recreation sales in the Midwest. Michael will focus on serving high schools, colleges, professional teams, and performance facilities, while Josh will concentrate on supporting fitness facilities across his region. Their combined expertise in strength training, coaching, and business development will help meet the growing demand in these respective markets.
Expanding in the Southeast
Josh Trikakis brings his passion for strength training and development to Eleiko as the new Commerical Sales Representative in the Southeast. Based in Atlanta, Georgia, Josh will serve clients in Georgia, North Carolina, South Carolina, Tennessee, and Kentucky. Josh has worked with organizations such as the Seattle Seahawks and Montana State University and brings years of experience in performance training and athletics to gym and fitness customers, helping them build effective strength programs members seek.
“We’re excited to welcome Josh to the Eleiko team,” said Magnus Nyberg, President of Eleiko USA. “His unique blend of athletic insight and business acumen makes him a perfect fit for Eleiko as we expand in the Southeast, and we’re confident he’ll make a lasting impact on our growing community of customers.”
Growing Our Reach in the Midwest
Michael Pabst, based in Chicago, steps into the role of Midwest Sales Representative for Athletics and Recreation. Michael is focused on helping schools, colleges, and professional sports programs enhance their training environments. Bringing extensive sales experience, including time at Swift Performance and AT&T, he is well-equipped to support organizations in building high-performance training spaces.
“We are thrilled to have Michael on board,” said David Weber, National Sales Director of Eleiko USA. “His ability to build strong connections and understand the needs of performance-focused organizations will be invaluable as we work with schools, teams, and athletes across the Midwest to bring Eleiko’s expertise to their training environments.”
Meet the Eleiko team at The NIRSA 2025 Campus Rec Expo, April 23–26, 2025, at the Gaylord Palms Resort & Convention Center in Orlando, Florida.
Booth 1017 Join us at NIRSA | Eleiko
About Eleiko
Eleiko works to make people stronger so they can perform better — in sports and in life. Since 1957, Eleiko has been a global leader in weightlifting, powerlifting, and strength & conditioning. Eleiko is the only brand certified by the IWF, IPF, and Para Powerlifting federations. Our products have been delivered to over 180 countries and are trusted in the world’s most respected strength training facilities. More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation, and customer service at our core, Eleiko continues to be the leading equipment provider and educator in strength. Headquartered in Halmstad, Sweden, Eleiko employs 200 people worldwide.